Case study · Stanverse Technologies · Aug 2025 – Present
Making stanshop.co
faster and easier to buy from
stanshop.co is a creator commerce platform with INR 30Cr+ in GMV. As a Software Developer there, I worked on the storefront's performance, search growth, security, its purchase flow and the architecture underneath all of it.
~10×
Organic search clicks
230 → 3K/day
2×
Buy conversion
30% → 60%
10 → 73
Lighthouse score
Desktop CWV passing
2.2s
LCP
Down from 6s
Before → after
Measured on the live storefront.
Buy conversion
higher is better
App payment success
higher is better
Search purchase rate
higher is better
Login success
higher is better
Lighthouse score
higher is better
View as table
| Metric | Before | After | Change |
|---|---|---|---|
| Buy conversion | 30% | 60% | 2× |
| App payment success | 24.5% | 38.3% | +13.8 pts |
| Search purchase rate | 14% | 24% | +10 pts |
| Login success | 71% | 90% | +19 pts |
| Lighthouse score | 10 | 73 | 7× |
The receipts
Screenshots from the dashboards. Hover to zoom in on the numbers, or click (tap on mobile) to open the viewer.
Organic search clicks ~10×
Google Search Console around the URL restructure: 228 clicks/day before, 2.5K+/day two weeks after.
Before
After
Performance score
Real-user performance overview: score 56 → 73, LCP 6s → 2.2s, INP 900ms → 380ms, CLS 0.23 → 0.12.
Before
After
Poor-LCP sessions down 79%
Tracked LCP after moving hero images to fetchpriority: poor sessions 65% → 14%, good 9.5% → 68%.
Apr 21
Sep 30
Poor-TTFB sessions down 86%
Tracked TTFB after the SSR and critical-path cleanup: poor sessions 73% → 8%, good 2.8% → 64%.
Apr 21
Sep 30
Layout shifts fixed site-wide
Tracked CLS after fixing layout shifts on mobile and desktop: good sessions 73.6% → 88.5%.
Apr 21
Sep 30
What I did
BFF + remote-config UI
Architected a Backend-for-Frontend with a remote-config-driven UI, so features and payment methods (Juspay, PayPal, crypto) ship without a redeployment.
Payments
Integrated Juspay (INR 2Cr GMV/month, 22K transactions) and a mobile payment bottom sheet. App payment success rose from 24.5% to 38.3%, median payment wait fell from 3s to 1.1s and timeouts from 26% to under 1%.
Search growth
Grew organic search clicks ~10× (230 → 3K/day) in 3 weeks by restructuring country-prefixed URLs and adding denomination URLs. Raised Google crawl coverage +272% through internal linking, runtime sitemaps for 1,000+ products, Product schema, and a blog on an in-house CMS that replaced WordPress (35+ posts, 12% of blog visitors convert). Denomination pages now drive 15% of GMV (~INR 1Cr/month from 6,000 paying users).
Vendor redemption
Built the Value Design + Swag.gg redemption pipeline in 3 days and a Google Play one-tap redeem, all behind an encrypted coupon reveal. BGMI UC now runs at INR 70L/month and Google Play at INR 10L/month.
Login & buy flow
Raised login success from 71% to 90% with OTP autofill, and the US login rate +23 pp with Google One Tap and guest-first checkout. Side drawer navigation lifted buy conversion from 30% to 60%. A search revamp raised the search purchase rate from 14% to 24% (search now drives 60% of new-payer GMV), and a Top Selling section doubled clicks on top-selling inventory.
Dynamic pricing
Built ruleset-based dynamic pricing with nonce + timestamp checks that block tampering and replay attacks, enabling no-code cohort pricing. Custom pricing has driven INR 2.1Cr GMV from 71K coupons and 19K buyers, and the business runs pricing without engineering.
Core Web Vitals turnaround
Led a 12-month turnaround: Lighthouse score 10 → 73, desktop CWV passing, LCP 6s → 2.2s and INP 900ms → 380ms. Cut poor-TTFB sessions 86% via SSR and critical-path cleanup, poor-LCP 79% via image fetchpriority and poor-INP 64% with startTransition/useDeferredValue, and reduced home page weight 88% (300KB → 37KB). Good-experience pageviews grew 2.9× and poor-experience pageviews fell 66%, all on real-user CrUX data.
Mobile KYC & ownership
Shipped KYC verification in the mobile app: 50% of 4K verified users purchased within 24 hours. Owned P0 incidents after hours, including a weekend fix that unblocked an INR 25L B2B order, wrote the global-launch TRDs, mentored interns and reviewed PRs across the codebase.
White-label storefronts
Built config-only white-label storefronts powering BuddyLoan and the Jigri creator store (1.6K+ transactions in 3 months, sales ~2× MoM). Shipped multi-country DE/EUR support in 2 days for a Gamescom launch.
Security hardening
Closed 12/12 security audit findings (10 critical/high), including middleware session forgery, token leakage via URLs and hardcoded secrets, and patched 8 dependency CVEs. Moved 100% of coupon codes behind an encrypted, audited reveal API.
Monorepo & integrations
Designed a monorepo for Stanshop and Photon for code reuse and faster CI/CD. Integrated Fliq blockchain trading via WebView (~500K transactions) and OAuth 2.0 Google Sign-in.